Website Meedia called it an end-of-year “marketing mistake pas”, Die Welt daily found that “Aldi broke itself” and Huffington Post labelled a product name “tasteless”.
A Twitter user, deliberating a debate underneath a hashtag #marketingfail, asked mockingly what a discounter would offer next, “the Firecracker Box Damascus?”
A mouthpiece for a Aldi Süd sequence uttered warn and pronounced a box of rockets and firecrackers was partial of a product line named after cities, also including Las Vegas, Sydney, Barcelona and Rio.
The prolongation of a “Paris” box had begun in February, she said, good before a attacks of Nov 13 that killed 130 people in Paris and repelled a world.
Firecrackers and rockets are outrageous business in Germany, where they are sole on a year’s final 3 days and in 2014 netted €129 million ($140 million).
Article source: http://www.thelocal.de/20151230/aldi-under-fire-after-paris-fireworks-gaffe