German pencil makers money in on adult caricature craze
Grown-ups are increasingly holding a step behind into their childhood, grabbing a crayon or caricature pencil and sitting earnestly in front of a caricature book.
It’s billed as being good for a essence – though there are also clear upsides for a German companies who make phony pencils.
Nuremberg-based Staedtler is one of them, and a disturb has really not cut highlight levels among workers during a company’s factory.
The machines are bend spin a clock, with 3 shifts operative 24 hours a day, 6 days a week to accommodate demand.
“We have skeleton for expanding a resources. Right now we’re operative during a limit,” a orator told Spiegel Online.
Competitor Stabilo-Schwan, meanwhile, told Spiegel that they had enjoyed double-digit sales expansion due to a “worldwide mega-trend of colouring”.
Until recently, both companies were looking anxiously during a digital, touchscreen destiny where pencils would be demoted to a niche interest. They were operative on apps and digital pens. Now they can get behind to what they know best.
Meanwhile, German publishers have also sprung into a new marketplace with gusto, rushing out new books for colouring-mad consumers to pencil their approach through.
One, “Mein geheimer Garten” (My tip garden) by Johanna Basford is one of a best-selling caricature books for adults, with over 1.5 million copies sold.
The cover of a Tandem caricature book “Come to calm: de-stress from everday life with pacific images.” Image: Tandem Verlag
“We’ve been edition caricature books for a final dual years. It’s a really successful bend for us,” Steffi Brune, mouthpiece for publisher Tandem, told The Local. “For a autumn programme, there will be some-more than 15 new titles.”
The books entice stressed-out caricature fans to spin their hands to shading in castles, flowers, trees, and anything else that can peace a mind into standby mode.
“Apart from mandalas, Germans mostly adore to colour inlet and animal motifs. They are bestsellers given of a emotions they convey.” Brune says.
The caricature trend has a origins in France, Britain and a USA, though has prolonged given widespread to Germany.
“It shows how good a need is for people to be artistic in these stressful times,” Brune explained.
“Many of a consumers try to find a breakwater in formulating something new that relaxes them during a same time.”
by Raphael Warnke
SEE ALSO: Nuremberg produces universe record 460m pencil
Article source: http://www.thelocal.de/20160406/pencil-makers-and-publishers-cash-in-on-colouring-in