If Star Wars has taught us anything over the years, it’s that merchandise is king. George Lucas knew this, why else would he pass up on an additional $500,000 directing fee in order to retain the rights to merchandise tied to his space opera all those years ago? And over the years, fans of Luke Skywalker, Darth Vader, and even Baby Yoda have purchased anything and everything associated with the Star Wars brand, including Funko Pops. Lots and lots of Funko Pops.
Article source: https://www.cinemablend.com/news/2493653/star-wars-funko-pops-we-cant-believe-they-havent-made-yet