For the breakdown on what that seemingly arbitrary number means, that’s actually a markdown of $10 bucks on the annual cost, which may not seem like a lot, but given the service is already not super expensive, that’s a big markdown, particularly percentage-wise. The price point is for the first year of Disney+, after which the price will increase to the regular amount of $69.99. The offer (found here) is available to households in the U.S. and Puerto Rico on Cyber Monday.
Article source: https://www.cinemablend.com/news/2485700/disney-is-getting-even-cheaper-for-subscription-cyber-monday