In the Golden Age of Hollywood cinema was king and one of the major ways that people spent their entertainment dollar. While movies have always remained important, the theater has seen increased pressure from sources like television, video games, and streaming services. To combat the competition, theaters have tried everything from adding color, to 3D, to increasing the size of the screen. This last item has never stopped being a point of differentiation, as companies like IMAX use their massive size as a major way to compete not only with other forms of media, but with other theaters. Now, the company is getting ready to unveil its biggest screen ever, at a massive 38 meters wide and 22 meters tall.
Article source: https://www.cinemablend.com/news/2470100/imax-is-opening-worlds-biggest-screen-in-2020-and-its-wider-than-a-boeing-737