Disney Can’t Figure Out How To Market Ghibli In The West
After that, Disney placed more energy into the making of U.S. versions of Studio Ghibli films that impressive voice casts, including Christian Bale, Lauren Bacall and Billy Crystal for 2004’s Howl’s Moving Castle, and Tina Fey, Matt Damon and Liam Neeson for 2008’s Ponyo. In the summer season, Howl’s couldn’t crack $5 million domestically, though it did very well in Japan.
Article source: https://www.cinemablend.com/news/2547711/studio-ghibli-a-history-of-its-rocky-film-rights-from-disney-to-hbo-max