Back in the summer of 2018, MoviePass was all the rage, and it felt like, all anyone was talking about. For only $10 a month, a subscriber could see a different movie every day, and MoviePass would foot the bill, effectively losing money (in most parts of the country and during most times of the day) whenever someone decided to go to the theater. The model seemed crazy to many observers, but MoviePass was confident it would eventually hit a threshold in which it would pick up enough casual, every once in awhile users to cover the more active participants. Executives compared it to an all you can eat buffet, in which, after a few days of gorging themselves, the average person would eventually return to eating a normal amount.
Article source: https://www.cinemablend.com/news/2478417/whoops-moviepass-may-have-left-credit-card-information-for-thousands-of-subscribers-exposed