Why Star Wars Episode IX’s Title Really Doesn’t Matter

To begin, let’s just take a minute to examine the purpose of a film’s title. It’s a descriptor mainly, and a way for an interested consumer to properly identify the film they wish to see, search for or purchase. With very few exceptions, a film title isn’t a spoiler, especially in the world of Star Wars. Why would Disney go to such lengths to maintain secrecy, only to drop a massive reveal in the title?

Article source: https://www.cinemablend.com/news/2464771/why-star-wars-episode-ixs-title-really-doesnt-matter