Before the pandemic, there was much work to be done to make Newark a place of true opportunity. COVID-19 has set our progress back, but we are ready.
Our way forward will be through cross-sector and cross-community partnerships that leave no one behind. We offer Newark’s approach as a blueprint for other cities to build back better, too.
It’s about the basics done right through collaboration. Leaders of our universities, hospitals, arts centers, nonprofit organizations, companies and local government work in partnership with entrepreneurs, religious leaders, artists, visionaries and activists toward a Newark-forward vision of shared prosperity, galvanized around seven key principles:
On a larger scale, can your city’s institutions shift even a fraction of procurement budgets to local vendors? In Newark, we found 19 large institutions who together spend over $1 billion in procurement annually, spurring shifts to hometown sourcing even before the pandemic.
Encourage hiring managers at your workplace to seek out laid-off workers, young people outside the education and employment systems, and the under-unemployed to put them on a path to a living wage. Community colleges, local universities and community centers are invaluable partners in creating these pipelines and skills-building programs.
Encourage your city to implement wraparound programs that close the affordability gap as a priority rather than as a check-the-box exercise.
Parents and caregivers, take what you’ve learned from at-home schooling during the quarantine and advocate for the needs you’ve witnessed up close. Even straightforward initiatives like our communitywide Mayor’s Book Club, which boosts literacy throughout our city, can play an important role in civic engagement.
Build cross-sector plans to bring affordable internet access to low-income school districts and residents, as we did in Georgia King Village. Individuals with tech fluency can join nonprofit boards to guide them on leveraging tech in their operations and for the people they serve. Public libraries and YMCAs/YWCAs always appreciate tech-savvy volunteers.
Can your city’s anchor institutions come together to fund the development and delivery of similar financial products? Everyday citizens can help build neighbor-to-neighbor awareness to connect those in need to these services.
Can your city fund a listening effort to develop a similar plan? Explore a government position or form an intermediary organization to provide a collective voice for your culture sector. Create financial incentives to lease buildings to arts organizations. At the grassroots level, act with others on your ideas for new, unexpected ways people might experience the creative voices of your city.
This pandemic has demonstrated that the moral and the economic imperative for inclusive growth are one and the same. We cannot let another crisis cycle go by where we disregard our interconnectedness.
Cities everywhere touched by COVID-19, like ours, have an opportunity to build back better through true collaborative efforts in order to emerge from this crisis more just, more prosperous and more resilient.
Lata N. Reddy leads inclusive growth strategies for Prudential Financial and serves on the Newark Reopening and Recovery Strikeforce. Mayor Ras J. Baraka is the 40th mayor of the City of Newark and his progressive approach to governing has continued to move Newark forward since taking office in 2014. A Newark native, his family has lived in the city for more than 80 years. Michael B. Jordan is an actor, producer, entrepreneur, Newark native and early supporter of Newark Working Kitchens.
Article source: https://www.cnbc.com/2020/05/27/op-ed-newark-can-show-the-rest-of-america-how-to-bounce-back-from-covid-19.html