The Leibnizkeks cookie celebrates the birthday
It is golden brown, rectangular, crispy and has a distinguished limit with 52 “teeth”. In 2016 a Leibnizkeks will be 125 years old. In 1891, Hermann Bahlsen substantially never illusory that his cookie would turn universe famous. The businessman grown a thought for a biscuit after a stay in a United Kingdom, where he got to know and adore English cakes. In 1889, following his lapse to Germany, he founded a bureau for baked products in Hanover, a Hannoversche Cakesfabrik.
“Cakes” became “Keks”
Biscuits and cookies were already accessible on a German marketplace during a time, though Bahlsen achieved a loyal origination with a origination of his Leibniz Cakes, that were prepacked in bags and could be eaten on a move. Accordingly, a 1898 promotion aphorism for a butter biscuits was: “What does amiability eat on a road? Well, naturally Leibniz Cakes!” Incidentally, a product was named after one of Hanover’s many famous inhabitants: a philosopher and mathematician Gottfried Wilhelm Leibniz. Because German business frequently mispronounced “Cakes” (as “Ka-kes”) Bahlsen motionless to change a spelling to “Keks”, that fast determined itself as a German word for biscuit or cookie.
Although a association has blending to customers’ changing expenditure habits over a years and broadened a product operation to embody countless varieties of biscuits and cookies, a Leibnizkeks is and stays a flagship product of a German bakery hulk – and a gilded 20-kilogram coronet pointer in a figure even decorates a masquerade of a association domicile in Hanover. In 2013 a golden biscuit was stolen by different pranksters. After Bahlsen affianced to present 52,000 packets of biscuits to 52 gratification facilities, a pointer reappeared. The temperament of a rapist cookie beast stays different until today.
In 2014 alone a association constructed 132,000 tonnes of baked products and achieved a turnover of 515 million euros. As a result, Bahlsen is and stays series one on a German biscuit market. For Werner Michael Bahlsen, a grandson of a association owner and present-day association chief, however, that is not enough. “We are clever in Germany, though we still have a lot of intensity in a Arab and Asian regions.” He has high hopes of China, in particular. Fruit fillings are renouned there rather than chocolate or caramel. One thing doesn’t sell in a Middle Kingdom during all: dim chocolate.
Article source: https://www.deutschland.de/en/topic/politics/germany-europe/the-leibnizkeks-cookie-celebrates-its-birthday